The Program

Content

• Lamborghini IAA 2007 (Schmidhuber + Partner)
• Sci Fi for NBC Television (Graft)
• Lighthouse-Experiences for Philips Light (Design D'art Design Gruppe)
• Zumtobel Stand Light and Building 2006 (Zumtobel Staff)
• Moroso Showroom Salone Internationale del Mobile and Euroluce 2007 (Tokujin Yoshioka)

At trade fairs companies compete for attention of the visitors; ideally corporate identity and corporate design needs are to be linked together. The build-up of an enterprise in miniature, which always consists of dealing with limited space and budget, is a true challenge for any designer of temporary architecture. It is imperative to merge the architectural with the communicative elements and thereby not only create a stage for a spectacular performance, but also a framework to present the fair team in a way that leaves the visitor with an enduring impression. Therefore architectural eye-catcher are used as well as mediums which activate all senses. The volume presents around 70 chosen projects of the last fair years all around the world.